Customer

Farewell to the Guru of Guerilla Marketing

Farewell to the Guru of Guerilla Marketing

Jay Conrad Levinson, the father of “guerrilla marketing,” passed away a few weeks ago at the age of 80. I didn’t know him personally but his 1983 book Guerrilla Marketing—geared to small business owners and entrepreneurs—was inspirational to me. Levinson…

Great Customer Service: 7 Tips

Great Customer Service: 7 Tips

When we think of the most important issue in business, we always come back to customer service. In every consultation, workshop or class, we ask two questions and get amazingly similar results: • What small businesses do you like to…