Teaching Entrepreneurship

I have taught classes for many years, starting as an ESL teacher in Europe and Canada while in my early twenties. I learned valuable and practical lessons from teaching ESL—that we learn through hands-on, practical experience, and that it is easier to do something new and potentially scary when we feel supported and we’re having fun!

To teach English to new immigrants I used the art of play, street theater and shared humor to help students deal with a new environment, develop trust and face their fears related to learning a language. Together we learned about culture and language out loud and in full view of each other, developing a place of trust. Students were then encouraged to take their new knowledge and courageously put it into practice on the way home.

Established and emerging entrepreneurs also deal with an unknown environment and many fears. They are often wedged between the fantasy of what they hope will happen with their enterprises and the reality of money, management and marketing.  This can be exciting and scary.

When teaching business owners, it is helpful to use a hands-on approach and involve the whole class or cohort in the process. Humor is key, as well as helping to foster excitement about learning together. Teaching entrepreneurship is not just about lecturing (although content and theory is important), it is a doing process. Students need to take what they learned in class and apply it.

Business workshops or classes can introduce business skills, demonstrate social media and traditional marketing techniques, and present real world financial projections. However, it is also important for students to get out into the real world themselves. They need to test their assumptions. Then they can use the classroom for sharing, reporting back, and group problem-solving sessions with actual business models. The class becomes an important learning community and support system.

When I teach small business classes, students research how their business idea fits in the marketplace with face-to-face interviews, they expose their ideas to the reality of the numbers by doing rigorous financial analysis, and then they develop a practical, realistic plan of action that they can test week by week. This plan must be adjusted as the marketplace and then their own level of confidence and excitement reveal the right directions, with the class support there to help.

The focus must be on empowerment and building confidence as well as teaching entrepreneurial skills. Small business owners need to tap into their passion and also have the ability to mitigate risks. It is important for business owners to continually cultivate the right balance of business skills and intuition.

By guiding students through an engaging curriculum, giving them access to resources and mentors, and providing direction related to good management practices, we can help entrepreneurs launch and sustain a successful venture. The process is fun and richly rewarding for both student and teacher, because in the best learning environment, the teacher is learning from the students, too.